Where Can I Get Change When Banks Are Closed

FACULTY OF STUDIES IN VIRTUAL ENVIRONMENTS

Environmental Engineering

BUSINESS ENGLISH - INTERMEDIATE

GUIDE Nº 1 BRANDS

AUTOR

STEFANI VELANDIA HOLGUÍN

Teacher

WILLIAM FERNANDO RODRIGUEZ

BOGOTA, DC May 01, 2015

Autonomous Piece of work

Individually and in your East-portfolio exclusively, you will show the show of the following exercises.

4. Open up your Market place Leader book on page 8, then heed to the CD and do exercise A, B and C.

a) Enables the target consumer to determine if they want the product o r not

b) The function is to make the selection of products to striking the market place knows the needs of the people and that is what will work best on the market

c) Update their technology and know how to handle the competition

5. Open your Market place Leader book on page sixteen, then listen to the CD and exercise exercise A, B and C

a) Location of hotels, Internet, cloak-and-dagger networks

c) The technology is a hard topic for hotels only with the surroundings they volition endeavor to make more endeavour. The hotels employ now TV on demand and the people don t use the telephone of the hotel with the new technologies.

6. Open up your Market Leader book on page 19, then mind to the CD and practise exercise:

1-Christina Verde first call from Madison will be in London date to see you meet new collection Midweek in the afternoon 2 o'clock

2- Christina Verdi she s engaged to the moment message something come up up the plane meet her tomorrow

Jenifer: I'one thousand calling because I'll be in London next week and I would like to make an appointment t o see you. I want to tell you about our new collection.

Cristina: Groovy. What they would suit you. I'chiliad fairly gratuitous next week, I think.

Jenifer: How about Wednesday?, In the afternoon? Could you make it and then?

Cristina: Let me look now. Let me bank check the diary'. Aye, that'd be no problem at all. What about 2 two o'clock? Is that OK?

Receptionist: Thanks. I'm putting you lot through Hello, I'm afraid she's engaged at the moment would you hold or can I put you lot through to her voicemail?

Jennifer : Would you be able to have a bulletin for me, please? I'one thousand in a chip of a hurry.

Receptionist: Yes, certainly.

Jennifer : The thing is, I should be coming together Ms Verdi at 2 p.m merely something comes upward. My aeroplane was delayed, and I've got to reschedule my appointments. If possible, I would like to run into tomorrow properly in the forenoon. 'Could she call me dorsum here al the hotel, please, to confirm?

Receptionist: Certainly. What's the number?

Jennifer : It'due south 02078553814 and I am in room 6 11.

vii. Reading: Mercedes, shining star: Open your Market Leader book on page 24 -25, then Read and do do A, B, C and D.

A) Read the first two paragraphs apace and determine if the statements are Truthful (T) or false (F), according to the article.

one. The fall of the Mercedes luxury make was not every bit severe as other brands. (F)

ii. In 2002, Mercedes' losses were its first for iii decades. (F)

3. In 2002, Mercedes cars were famous for their reliability. (F)

4. Dieter Zetsche is the boss of Mercedes and Daimler. (T)

B) Find words and phrases in the beginning five paragraphs of the article that mean the Aforementioned as the following,

one. Sudden and surprising: that in three years it has gone from the worst performing of the large luxury car makers to the trailblazer

2. A menstruation of ten years: Decade

iii. Declining: suffered every bit dramatic a fall

4. The first visitor to develop new methods of doing something: Mercedes.

five. Someone that you compete with: BMW

6. A complete change from a bad situation to a good ane: the worst performing of the large luxury car makers to the trailblazer.

vii. Ihe financial result of a company's business organisation (i.e. profit or loss): and even more then at the ten.4 per cent it made i n the fourth quarter - compared with BMW's five.4 per cent in the tertiary quarter.

D) Co-ordinate to the commodity, which of these factors helped Mercedes meliorate its performance?

- Mr Zetsche'southward walrus moustache

- Having BMW as a rival

- Using Mr Zetsche's operational experience

- Cutting jobs

- Producing new models

- Using a team arroyo

- price sensitivity

British English language	American English.
underground	subway
city middle	downtown
carry-on luggage	x deport-on luggage
1 way	unmarried
round trip	return
motorway	superhighway
residue room	public toilet
lift	elevator
autobus class	economy grade
schedule	timetable
car park	parking lot
queue	line
bill	cheque
booking	reservation
ground floor	first flooring

ACTIVITY 2.Vocabulary and Grammar

folio vii do exercises Vocabulary A, B and C.

B) Complete these sentences with discussion partnerships from Exercise A

ii . Consumers who e'er purchase Sony when they demand a new Television receiver are showing loyalty

3. A fashion designer who launches his o r her own perfume is an example of leader

4. The image of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well fabricated and expensive.

5. George Clooney advertizing Nespresso is an example of the use of a well-known person to advertise products.

vi.A investigation consists of introduction, growth, maturity and decline.

7. Tesco's wide range means that it appeals to all sectors of the Uk market.

8. The use of Aston Martin cars and Sony computers in James Bond films are examples of when products are used in films or TV programmes.

9. Microsoft is the leader in estimator software.

10. In countries with ageing populations, the over•60s age group is becoming an increasingly important challenger.

11. Pepsi is the second acknowledged product or brand in a marketing carbonated soft drinks.

12. Focus groups and consumer surveys are ways of conducting research.

C) Discuss these questions.

1. What are the advantages and disadvantages for companies of production endorsements?

Advantages:

- maintain trade flows

- Create recognition

- Create loyalty

Disadvantages

- on promotion

- upfront costs

two. How tin can companies create brand loyalty?

- Creating an emotional bond between the client and the product

- Flashy and offer good quality products

- listening to the customer needs

- Innovating

3. Can you requite any examples of successful o r unsuccessful brand stretching?

It's frequently idea that the current team is able to manage a brand stretch or brand extension without the recruitment of new marketing, insight managers etc.

Even so a brand extension or make stretch can fail spectacularly considering the philosophy of make extension is not well enough understood or implemented correctly.

Probably the near well know brand extension failure is Coca cola'south 'New Cola' extension in 1985. Initially well received then acquired a huge consumer backlash and reduced sales.

iv Recall of a inexpensive or expensive idea for a product launch.

-Install a large Tv set virtually the greenbacks to mail offers and promotions and transfer videos with demonstrations of their products and order and publish customer testimonials on your website,

5 What other market segments tin can you place (e.g. young singles).

-standard of living

-economical stratum

-likes

-personality

-geographical Aspects

-children, youth, adults

-Age

-Way

half dozen What action tin companies take if they kickoff to lose market share?

- Locate the source of the problem.

-Review the production or service you are selling and, consequently, make decisions, either change products, make changes, accept additional products, etc

- Design a strategy of selling

- Analyzes training your salespeople, if they actually fit the profile that your company requires

- Prepares real program sales.

Page 10, do exercises A, B and C.

A) Which of the time expressions below do we usually apply with the present simple? Which practice we normally use with the present continuous? Which are used with both?

Nowadays Unproblematic: Ordinarily, Often, once a calendar month, every day.

Present CONTINUOS: Nowadays, now, this year, half-dozen months agone

Nowadays SIMPLE AND PRESENT CONTINUOS: currently, at the moment, these day.

B) Complete these sentences with the nowadays uncomplicated or the present continuous form of the verbs in brackets.

-At the moment, eBay works with make owners to remove fake items.

-eBay now spends $20m a year analysing suspicious sales.

-Louis Vuitton ordinarily selling its products through accurate Louis Vuitton boutiques.

-At the moment, Louis Vuitton negotiates with Hubert de Givenchy.

-Both Apple and BlackBerry launch important new products this year.

-These days, a lot of people have a BlackBerry.

C) Complete this text with the present simple or the nowadays continuous form of the verbs in brackets.

The Google brand grows speedily. Co-ordinate to the Millward Chocolate-brown Brandz report, it belongings first place in the list of top 100 brands. In fact, the Information technology field dominates the top-ten corporate brands. Google operating websites at many international domains, the most pop being www.google.com , and generating revenue by providing effective advertising opportunities. Google always focuses on the user, and consumers usually see Google equally quite trustworthy.

Nowadays, companies begin to recognise that brands are amongst their most valuable assets. They understand that brands get ever more powerful in driving business growth. Strong brands generate superior returns and protect businesses from gamble. Google currently holds the pinnacle position, just it has to keep innovating if it wants to remain number one. BlackBerry and Apple are the two fastest-growing brands in the top 100, and Communist china Mobile grows steadily, too.

Page xv, exercise exercises A, B and C.

A) watch the words and phrases which have the same pregnant. For each pair,

make up one's mind which is British English and which is American English.

B) Work i north pairs. Use the American English words or phrases from Do A

to complete this text.

My concluding overseas business trip was a nightmare from start to finish. Kickoff of all, there was a delay on the way to the drome, as at that place was an accident on the freeway. I. When I got there, I constitute the lower level of the airport parking lot was flooded. Adjacent, my carry-on luggage was as well large and heavy, so I had to bank check it in.

When we arrived, the subway was airtight, and there were no cabs at all.

Subsequently a long time trying to effigy out the reservation and waiting line for 40 minutes, we finally got a bus downtown and found the hotel. Then at that place was a problem with our room reservation and, would you believe it, the elevator wasn't working, and our rooms were on the fifth flooring.

C) Heed to the recording and check your answers to Exercise B. ok

Page xviii, do exercises A and B.

Consummate each dialogue with the right form of going to or volition.

A. Have you lot decided where to concord the sales briefing?

B. Yep, we volition book the Emory Centre in Atlanta.

A. I can't find my passport.

B .OK, you lot look in your bag, and I am going to bank check the dorsum seat of the car.

A. What are you planning to do in Tokyo?

B. We volition meet our agent to talk over side by side year'southward advertising budget.

A. I'thou afraid the flight's been cancelled.

B. I need to get there this night. I am going accept the train. I retrieve it leaves at nine.

A. The Hertz counter is a good place to see.

B OK, I will wait for y'all at that place.

Choose the correct tense (present continuous or present simple) to complete the sentences.

We are staying at the Ritz for next week's conference.

two.

According to the timetable, the coach deports from Victoria at 8:00, reaches Lille at 12:30 and arrives in Paris at 13:30.

Excuse me, what fourth dimension is the briefing does the conference begin?

What do you exercise on Tuesday afternoon?

What time is this railroad train getting to Osaka?

Next time, I travel to Madrid by railroad train.

Page 26, do exercises A and B.

A) Which of the following expressions are used with the past simple and which are used with the present perfect? Which are used with both?

In 2010 by simple and present perfect

This calendar week present perfect

Recently present perfect

Since 2009 by unproblematic

Yesterday by simple

Last year past simple

Nevertheless present perfect

Ever present perfect

Six months agone by simple

B) Complete this short business cursory almost Vietnam using the past uncomplicated or the present perfect forms of the verbs in brackets.

Vietnam has going through many changes in its history and experienced many economic changes recently. It is currently experiencing an economic boom. In 1986, the government introduced economic reforms or doimoi.

The reforms has permitted the setting up of free market enterprises and abolished the practise of collective farm ing. However, agronomics remains the most important part of the economy. Vietnam has recently become the second largest producer of rice in the world after Thailand. The

Industrial sector showed dramatic improvement and expansion as well. In1993, the Earth Banking concern has declare 58% of the population to be living in poverty.

By 2005, this figure was less than 20%. Vietnam has also make keen strides on the international stage in the last decade or so. Information technology became a full fellow member of Asean in 1995 and of the WTO in 2006. The effects of this newfound prosperity can be seen everywhere. Large, glitzy malls has appear in major cities, while streets

one time filled with bicycles are now overflowing with locally produced Japanese, Korean and Chinese motorbikes and cars. Business visitors wishing to relax in a more traditional Vietnamese town should visit Hoi An. Hoi An has been a major Asian trading port in the 17th and 18th centuries, and its picturesque compages and relaxed lifestyle changed little over the years.